Privacy Policy
Updated on: June 27, 2025
1. About Souloves
We are the Souloves Group (hereinafter referred to as “we” or “our”), and protecting your privacy is a matter we take very seriously and handle with the utmost care. This Privacy Policy details how we collect and use your personal information, and it applies to all member companies within the Souloves Group.
2. About the Privacy Policy
This Privacy Policy (along with the terms and conditions applicable in your country/region and all related documents mentioned herein) applies to the services provided by this website, including browsing and searching the website's pages, purchasing products from our partners, using our mobile applications, or using the products and services we provide in connection with any of the aforementioned activities.
This Privacy Policy will help you understand what information we collect, the purpose of collection, how we use, share, transfer, and publicly disclose such information, how your personal information is transferred globally, how we protect your personal information, your rights and how to contact us, how we handle children's personal information, and how this Privacy Policy is updated.
We fully understand the importance of personal information to you and will make every effort to ensure the security and reliability of your personal information. We are committed to maintaining your trust in us and adhere to the following principles to protect your personal information: the principle of consistency between rights and responsibilities, the principle of clear purpose, the principle of informed consent, the principle of minimal necessity, the principle of ensuring security, the principle of user participation, and the principle of transparency. Additionally, we commit to protecting your personal information in accordance with industry-standard security practices and implementing appropriate security measures to safeguard your personal information.
3. Third-party websites
Our website may contain links to websites of our partners, advertisers, and affiliate marketing partners. If you access these websites through the links, please note that this privacy policy does not apply to these websites. We are not responsible or liable for the privacy policies or practices of these websites, so please review their policies before submitting any personal data to them.
4. How do we collect and use your personal information?
Personal information refers to any information related to an identified or identifiable natural person that is recorded in electronic or other forms, excluding information that has been anonymized.
The personal information we collect and use may include the following information you actively provide when interacting with us, information collected by IT systems, and information provided to us by other partners. The information you provide primarily includes: when you register a personal account on our website, place an order, fill out any online forms (such as registration forms, contests, and surveys), choose to receive our newsletters and special offer notifications, participate in contests or promotional activities, or (via email, phone, customer service instant messaging, social media, or other means), if the information you provide contains the personal information of other users, you must ensure that you have obtained legal authorization before providing such personal information to us; information collected by IT systems includes: each time you visit this website, our IT systems will receive and automatically store certain information, including cookies and device information; within the scope permitted by law, partners, including payment and delivery service providers, may provide us with your personal information. The specific information may include your name, address or region, phone number, email address, account information, payment information, identity information, date of birth, gender, photos, device information, cookie preferences, and browsing history-related information.
Please note that device information, log information, browsing history, and search keywords alone cannot identify a specific natural person and therefore do not constitute personal information. If we combine such non-personal information with other information to identify a specific natural person, or use it in conjunction with personal information, such non-personal information will be treated as personal information during the period of combined use. Except with your authorization or as otherwise provided by laws and regulations, we will anonymize and de-identify such personal information.
The personal information we collect from you may include your personal sensitive information. Personal sensitive information refers to personal information that, if leaked or used illegally, is likely to result in harm to the dignity of a natural person or endanger their personal or property safety. This includes biometric information, religious beliefs, specific identities, medical and health information, financial account information, location tracking information, and personal information of minors under the age of fourteen. The personal sensitive information referred to in this Privacy Policy may include: your ID document number, ID information, payment information (including your bank account information (credit card or debit card details), transaction amounts), shopping/consumption records, and browsing records. To respect and protect your rights, please refer to our “Personal Sensitive Information Policy” for details regarding the collection and use of your personal sensitive information.
We will only collect and process your personal information for the purposes described in this Privacy Policy.
Reading and agreeing to this policy will not directly result in us collecting and processing your personal information. We collect and process personal information based on your active provision or completion of relevant personal information. When you enter our website and click to agree to this Privacy Policy, you can browse our website as a visitor. At this time, we will only collect your device information and browsing history to fulfill your browsing needs.
(1) We provide you with basic services such as browsing, user registration, and online shopping. Our products and/or services contain basic functions necessary to facilitate your purchase, improve service quality, and ensure transaction security. To ensure the implementation of these basic functions, we may collect, store, and use the following information related to you to achieve these functions. If you do not provide the relevant information, you will not be able to enjoy the products and/or services we provide. These basic functions or services include:
a. Providing product and service information display During your use of our services, to help you quickly find the products and/or services you need, we may collect:
- Device information related to your use of our products and/or services, including the type of device you own, the device's IP address, the browser you use (for websites), the mobile network provider (for mobile devices), your time zone and country/region, as well as system crash or download error reports;
- Cookie information, including language preferences and browsing history, to provide you with the optimal way to display product or service information. We will retain your search content to facilitate repeated input or to display products or services related to your search content. Personal browsing history is sensitive information. Refusing to provide this information will only prevent you from using the product recommendation feature related to your search content during that period, but will not affect your normal use of other features on this website. When you use the search services provided on our website, we also offer generic sorting options that are not tailored to your personal characteristics (you may opt out of our personalized services by modifying your preference settings in the account profile management section or contacting our customer service). To minimize the disruption caused by irrelevant information, we are continuously improving and optimizing our content recommendation mechanisms.
- While browsing our website, you may choose to favorite products of interest, add them to your shopping cart, establish follow relationships with merchants/brands/other members of interest, or share information with third parties via the functional components we provide. During your use of the aforementioned features, we will collect service log information, including your favorites and shopping cart records, follow relationships, and sharing history, to achieve the aforementioned functions and other purposes we have explicitly communicated.
b. Register as a user
If you wish to purchase goods from the website, you must first register an account. When creating an account on our website, you must submit at least the following information: your name, mobile phone number (or email address), and the password you have created. When creating an account on our mobile app client, you must submit at least the following information: your mobile phone number, the password you have created, and your name. When creating an account on the mini-program, you must provide at least the following information: your mobile phone number and the password you create.
If you only need to use browsing and search services, you can browse and search as a guest without registering a personal account or providing the above information.
When registering an account on our website, if you can provide the following additional information, it will help us provide you with a better service experience. You may choose to provide us with or allow us to collect the following information: mobile phone number. You may create a personalized account using a nickname. However, if you do not provide the aforementioned information, it will not affect the basic functionality of this service.
The additional account information and social media information you provide will help us offer personalized product or service recommendations and create a better shopping experience. However, if you do not provide this additional information, it will not affect the basic functionality of online shopping.
Logging into our mobile application via a social media website, or linking your account on our website to your social media website account, constitutes your authorization for us to obtain the necessary login information and content from these accounts. The specific types of information we may obtain depend on your relevant account or website settings and will be used in accordance with their privacy policies, within the scope of your authorized consent.
Through your personal account, you can also invite friends to shop on our website via email, social media websites, or other methods. Please obtain their permission before sharing their contact information with us. We will inform them that we obtained their specific information from you. Please ensure that you only forward our invitation links and emails to friends who are interested in our website.
c. Generating Orders
When you wish to order products, you need to register an account on our website in order to place an order. We will use your personal information (including your name, address, telephone number, email address, identity, and payment information—such as debit or credit card details) or the information you provide about other recipients (including the recipient's name, address, and contact number) to help us process and fulfill your order. Your identity and payment information are considered sensitive personal information. The collection and use of such information are necessary to enable the transaction functionality of our website; otherwise, the transaction cannot be completed. The order will include the order number, details of the products or services you have purchased, the amount you are required to pay, and the payment method. To facilitate your understanding and management of order information, we will collect order information generated during your use of our services to display it to you and assist you in managing your orders. You may optionally provide the recipient's landline phone number and email address to add additional contact information to ensure accurate delivery of the goods or services. However, failing to provide this information will not affect the generation of your order.
You may purchase products on behalf of others. In such cases, you must provide the actual purchaser's recipient name, delivery address, and recipient contact phone number. If the information involves personal information of minors under the age of 18, you must obtain the consent of the minor's parents or other legal guardians prior to providing such information.
The aforementioned “order information” will be used for identity verification, transaction confirmation, payment settlement, logistics delivery, customer service inquiries, and after-sales service; it may also be used to determine whether there are any abnormalities in your account or transactions to ensure the security of your transactions. Additionally, we may need to provide your information to third parties, including our partners from whom you purchase products and our delivery service providers.
d. Payment and Delivery
After placing an order, you may use third-party payment institutions that we collaborate with to process payments. To comply with legal requirements for payment institutions to verify the authenticity of transactions, payment institutions may need to obtain your order-related delivery information (including payer name, recipient name, bank account, shipping address, and phone number) (hereinafter collectively referred to as “payment verification information”). Therefore, we need to share your payment verification information, along with your order number and transaction amount information, with these payment institutions to enable them to confirm your payment instructions and complete the payment. To enable us to promptly monitor and confirm your payment progress and status, and provide you with after-sales and dispute resolution services, you agree that we may collect information related to payment progress from the transaction counterparties you have selected and third-party payment institutions. Bank account and shipping address information may be considered sensitive information. The collection and use of such information are necessary to enable the transaction functions of our website; otherwise, the transaction cannot be completed. To ensure that the goods and/or services you purchase are delivered smoothly, safely, and accurately, we will disclose order-related delivery information to third-party delivery companies providing delivery services to complete the order delivery. You acknowledge and agree that the relevant logistics and delivery entities will inevitably obtain and use your delivery information for the purpose of completing the delivery. To enable us to promptly monitor and confirm delivery progress and status, and provide you with after-sales and dispute resolution services, you agree that we may collect information related to logistics delivery progress from logistics service providers.
e. Providing Customer Service
If you contact our customer service team or provide feedback via email, phone, instant messaging tools, or other means for any reason, we will use your information (including your name, phone number, and email address) to help us categorize, respond to, and appropriately investigate the communication content to resolve any issues or situations you may encounter. We will retain your communication/call records and related content (including account information, order information, other information you provide to prove relevant facts, or contact information you provide). We may also use your phone number or email address to provide you with ongoing updates regarding your order status or any related issues. When you require pre-sales consultation or customer service and after-sales support related to your order information, we will review your access records or order information. You may provide additional information beyond the aforementioned information during your communication with our customer service representatives, such as when you request us to change the delivery address, contact person, or contact phone number.
f. Posting comments
You may post comments through the comment channels we provide, and your comments may be published on the comment section of this website's webpage. Please note that the information you post may involve your or others' personal information or even sensitive personal information, such as when you choose to upload images containing personal information in your evaluation. Please carefully consider whether to share or publicly disclose such information when using our services. If the information you publicly post includes personal information of minors under the age of 18, you must obtain the consent of the minor’s parents or other legal guardians before posting.
g. Ensuring account and transaction security
To more accurately prevent phishing website fraud and protect account security, we may assess your account risk by analyzing your browsing information, order information, and device information, and may record certain URLs and IP addresses we deem risky; we may also collect your device information to analyze system issues, analyze traffic, and identify potential risks, as well as investigate any abnormal information you choose to send us; additionally, To ensure the fairness and security of website accounts and transactions, we may use your phone number, delivery information, ID number, device information, and account information to understand and analyze your consumption behavior on our website, investigate improper transaction behavior, and assess account violation risks.
To ensure your and our financial security, we need to verify that our customers are genuine. To this end, we may use your personal information (including your name, address, and payment information—such as credit card or debit card details) to verify your identity, perform credit checks, or conduct anti-fraud checks. We may use third-party credit reference companies or fraud prevention agencies to perform these checks, but these are informal credit checks, so please do not worry that your credit rating will be affected. Payment information and addresses are considered sensitive information, and the collection and use of such information are necessary to verify the security of transactions on our website; otherwise, transactions may not be completed.
Please note that we will not sell your information (including your name, address, email address, payment information, or other information) to any third party without your consent.
(2) Providing personalized displays and other extended services
To optimize your shopping experience, we may also collect and use your personal information for the following purposes described in this Privacy Policy. If you refuse to provide such information, you may not be able to use other extended services normally or achieve the intended service effects, but this will not affect your ability to use the basic functions of our products and/or services.
a. Providing personalized services
For the data you provide to us, we may supplement it with data collected from public or social media data services to better provide you with content or promotional activities. We will attach this data to our existing customer account information to better understand customer interests and provide more relevant product recommendations and advertisements. We may refer to your relevant public information, which may be associated with your personal information. We may also collaborate with selected third parties to enrich, match, or combine your personal information to provide you with customized offers and personalized services. We guarantee that we will take security measures such as encryption to protect such information, and use it only to the extent necessary to achieve the aforementioned purposes. In non-essential situations, we will take technical measures to process the information to avoid precise identification of you.
We also provide services that are not tailored to your personal characteristics. You may opt out of our personalized services by modifying your preference settings in the account profile management/settings section or by contacting our customer service.
b. Managing, maintaining, and optimizing our website, services, and your shopping experience
We are committed to providing you with the most satisfying customer experience when using our website services. To this end, we will use your information (including login data, statistical information, and device information) to ensure that this website, its related functions, and all Wi-Fi networks operate normally. Device information includes the type of device you own, the device's IP address, the browser you use (for websites), the mobile network provider (for mobile devices), your time zone and country/region, as well as system crash or download error reports. Please note that device information alone cannot identify a specific individual. If we combine such non-personal information with other information to identify a specific individual or use it in conjunction with personal information, we will anonymize and de-identify such information during the period of such combined use, except with your authorization or as otherwise required by law.
We collect your cookie information to improve and personalize our website based on your preferences, and to provide you with pages tailored to your language preferences or location. Cookies are small information files that can help improve your experience on the website and make our interactions more seamless. You can manage or delete cookies according to your preferences. The information they may contain includes: language preference settings, eliminating the need for repeated input when you revisit the website, or saving items you wish to purchase when you browse other pages on our website.
Our IT system will receive and automatically store the aforementioned cookies and device information when you visit this website and mobile application. If you do not wish for such information to be collected, you may choose to change your settings or take other measures to achieve this. We respect your choice.
c. Conducting research, analysis, and surveys on your experience and opinions regarding our website
After you agree to communicate with us, we may use your personal information (including your name, address, email address, and phone number) to send you surveys and questionnaires to understand your views on our website and services. We may also analyze and research how you use our website to optimize the website and your experience. To conduct all research, analysis, and surveys, or to provide rewards to encourage user participation in voting, we may collaborate with third parties, as detailed in the relevant provisions below.
The above functions may require you to enable certain device permissions on your device in specific scenarios, such as camera access, storage space read (images), and other device access permissions, to collect and use the information involved in these functions. You can modify your preference settings on the personal information and password settings page within your account settings, or review the status of these permissions in the device's built-in permission management interface, and decide to enable or disable these permissions at any time. Please note that enabling these permissions constitutes your authorization for us to collect and use such personal information to achieve the aforementioned functions. Disabling these permissions constitutes your revocation of such authorization, and we will no longer continue to collect and use your personal information for these purposes and will be unable to provide you with the corresponding functions associated with these authorizations. Your decision to disable permissions will not affect the processing of personal information previously conducted based on your authorization.
The following is a detailed explanation of the functions and permissions mentioned above (in the future, we may apply these functions and permissions to more scenarios, and at that time, we will again confirm with you whether you consent to us using your corresponding personal information to achieve these expanded functions):
- Camera Function:While browsing and searching using the iOS mobile app, you can also allow us to access the camera function and/or photos on your device to change your profile picture. You may choose not to enable this permission and/or disable it at any time. When uploading an ID photo via the mobile app to complete personal item clearance, you must allow us to access the camera function and/or photos on your device.
- Storage Space: When uploading ID photos to the website via the mobile app, you must grant us access to and/or read images on your device.
- Phone Status: When running this website's app on your mobile device, we may read your phone status to ensure normal installation and operation of the app. Third-party SDKs integrated into our website may read your device information via phone status to facilitate payments, anti-fraud monitoring, and intelligent recommendations.
- Allow Tracking: When you run this website's mobile application on your iOS device, you may allow us to track your activities on other companies' apps and websites so that we can provide you with personalized, high-quality fashion information on other websites. You may also choose not to enable this permission and/or disable it at any time.
- Network: When you run this website's mobile application on your mobile device, you may allow us to enable your network access permission to ensure the normal operation of this website's application. You may also choose not to enable this permission and/or disable it at any time, but you will not be able to use this website's application normally.
5. The duration and limitations of our collection and use of your personal information
The personal information you provide in accordance with the above provisions will remain authorized for our use during the period you use this service. We will only retain your personal information for the period necessary to achieve the purposes stated in this Privacy Policy, unless there are mandatory retention requirements under law. The criteria we use to determine the aforementioned period include:
(1) Completing transactions related to you, maintaining relevant transaction and business records, and addressing any inquiries or complaints you may have;
(2) Ensuring the safety and quality of the services we provide to you;
(3) Whether you have consented to a longer retention period;
(4) Whether there are any other special agreements regarding the retention period.
When you delete your account, we will cease using and delete the aforementioned information.
When we intend to use information for purposes not specified in this Privacy Policy, we will seek your prior consent.
When we intend to use information collected for specific purposes for other purposes, we will seek your prior consent.
6. How do we share, transfer, or publicly disclose your personal
(1) Sharing
In order to operate our website and services, we will cooperate with strictly selected third-party professional organizations. Unless otherwise expressly agreed by you, we will only share, transfer or publicly disclose your information in the following circumstances. Your confirmation of this Privacy Policy indicates your consent to our sharing, transfer or public disclosure of your information in the following circumstances:
It may be shared with our global affiliates for business needs: In order to operate normally and provide services, we may share your personal information with other members of the Souloves Group; at the same time, your information may be shared between the Souloves Group or Souloves companies in order to operate our business and provide our website and services. Please rest assured that we will only share necessary personal information and be subject to the purposes stated in this Privacy Policy. To the extent applicable by local laws, the terms of this Privacy Policy will apply in the same manner to the entire group and all other companies within the group. If a company within the group wants to change the purpose of processing personal information, it will seek your consent again;
a. Sharing with third-party service providers and brand owners/merchants for business needs
In order to properly provide products and services, we need to cooperate with strictly selected third-party professional organizations. These third parties include: partners who provide goods, express delivery companies that deliver your orders, payment partners, customer service partners, anti-fraud and credit check companies that ensure our and your safety, warehousing partners, analysis companies that help us with marketing, research companies that help us with research, and IT/technology suppliers that support, maintain and provide technology and IT infrastructure. In addition, we must share your order information and necessary information related to the transaction with third-party brands/merchants to fulfill your needs to purchase goods or services from them and enable them to complete subsequent after-sales services.
We will only allow third parties to share your personal information within the scope of necessary services and products; and prohibit them from disclosing or using your information for any other purpose. We understand your concerns about personal information and always handle it with caution. Just as you have made requests of us, we have the same high expectations and requirements for these third parties. We will sign a strict confidentiality agreement with them, requiring them to handle personal information in accordance with our instructions, this privacy policy and any other relevant confidentiality and security measures. Third parties may include overseas third parties, which are mainly companies engaged in payment services, warehousing and logistics services, customs clearance services, market research or advertising agency services. Third parties are required to keep your information confidential, prohibited from using it for other purposes, and required to take adequate security measures to ensure that your personal information is protected no less than that in the UK.
b. Share with advertisers, authorized partners of analytical services, and third-party service providers who can provide rich data for marketing purposes: We may share your information with our advertising and social media partners to provide you and other customers with the most relevant advertisements for our products and services on the selected website. We may also enrich, match or combine the information we hold about you with data from other sources (for example, by sharing some of your personal data with selected business partners). We do this to better understand your customer profile and interests so that we can provide customized offers and other personalized services. We will sign a strict confidentiality agreement with them and require them to process personal information in accordance with our requirements, this Privacy Policy and any other relevant confidentiality and security measures.
c. Exchange information with other companies and organizations in order to comply with the law, enforce or apply our terms of use and other agreements, or to protect the rights, property or safety of us, you or other customers, including to prevent illegal activities such as fraud and reduce credit risk. However, this does not include personal information that is sold, rented, shared or otherwise disclosed for profit in violation of the commitments made in this Privacy Policy.
Please note that the information you voluntarily share or share when using our services may involve personal information or even sensitive personal information of you or others. Please carefully consider and decide when sharing or sharing the aforementioned personal information, and before providing us with such personal information, you must ensure that you have obtained legal authorization.
(2) Transfer
Transfer to third parties with whom we are considering corporate transactions: Souloves is always looking for new opportunities and development directions. This means that we sometimes consider corporate transactions, such as mergers, acquisitions, reorganizations, asset sales, etc. In these cases, we may transfer your information in order to evaluate and execute the transaction. If we buy or sell any business or assets, your personal information may be one of the transferred assets. If it involves the transfer of personal information, we will require the new company or organization that will hold your personal information to continue to be bound by this Privacy Policy, otherwise we will require the company or organization to re-ask your authorization and consent.
(3) Meeting regulatory needs
Based on the requirements of laws, court orders or other legal procedures, we may need to cooperate with various regulatory agencies and law enforcement agencies in different countries. Although we will object to requests where appropriate, we may have to share your information with regulators or law enforcement agencies or publicly disclose it in certain circumstances. We will attempt to notify you of these legal requirements if we deem it appropriate and if not prohibited by law or court order;
(4) Aggregated information with third parties
We may aggregate your information with that of other customers to create a data set about our website usage, product purchases, and other general, aggregated customer information. This data set is aggregated anonymously, meaning it cannot identify your personal information, but it provides valuable insights into how users use our website, so we may share these insights with selected third parties. These third parties may include: providers of plug-ins or similar technologies to help them count traffic; our partners and other providers to increase their product inventory; and our investors.
7. Situations involving embedded third-party code and plug-ins collecting and using personal information
In order to ensure the implementation of relevant functions and the safe and stable operation of applications, we may access software development kits (SDKs) provided by third parties. We will conduct strict security monitoring of the SDKs that our partners use to obtain information to protect data security.
The third-party SDKs we access mainly serve the needs of you and other users. Therefore, we may adjust the third-party SDKs we access when meeting new service needs and changes in business functions. We will promptly disclose to you the latest information about accessing third-party SDKs in this policy. You can click here to further view the list of third-party SDKs we currently access.
8. Transfer of your personal information
Because we provide products and services based on resources and servers around the world, we may need to transfer your personal information between countries/regions to complete order processing, payment settlement and customer support. We may transfer the collected personal information overseas or share it with our affiliates, suppliers, partners and brands for processing, as permitted by law and necessary to provide you with services.
The main reasons for our cross-border transfers are to:
- Complete your order;
- Process your payment information;
- Provide customer support or hosting services.